THE LUMENS: A TRANSMEDIA STORYTELLING CAMPAIgn VIDEO
Magic. Conspiracy. Friendship.
The Lumens is an original, self-contained, storytelling campaign, with additional content on platforms such as iTunes podcast, social media outlets and augmented reality. It is based on the universe of Square Enix and Disney collaborative IP Kingdom Hearts.
The Lumens is an invitation to millennials, who are new to the franchise, to explore and immerse themselves in the vast and magical universe of Kingdom Hearts.
For those who are not new to the franchise, The Lumens provides them with a new exciting chapter and an appropriate tone for the current generation without modifying its DNA.
Deliverables: Series Bible, Branding Assets, Posters, Banners, Mobile Content Designs, Video & Audio Design.